Become a Digital Marketing Executive
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Training Features: Classroom and Online Training | Online class video access | Projects | Resume Preparations | Mock-Interview by Industry Experts
Digital Marketing Course Overview
Now a day’s every organization or business are shifting from traditional marketing to digital marketing. This is the best time to invest in the learning of Digital marketing. If you’re looking to expert in Digital Marketing then this training course is for you. This digital marketing course contain 30+ in depth sub modules and a bunch of bonus modules.
Digital Marketing Certification Key Features
70hours of interactive session
Explaining all the modules with projects
70 hours of instructor-led training
20+ assisted practices on all modules
5 lesson-end knowledge checks and 1 real-life course-end project
Digital Marketing Certification Training
Course Description
This Digital Marketing training program designed to expertise you in the depth concept of the digital marketing. We will cover all the modules including SEO, SMO, SMM, SEM and many more.
Module 1:- Overview of Digital Marketing
- Introduction to digital marketing
- What is digital marketing
- Why digital marketing is Important
- Digital marketing VS Traditional marketing
- What are the various modules of digital marketing
- Career opportunity in digital marketing
- What are the career path of digital marketers?
- How to earn money through digital marketing?
- Current jobs opening in digital marketing
Module 2:- Website Design & Development
A Little Focus of Servlet
- Power of website
- What is website?
- Types of website?
- What is domain name?
- What is Hosing?
- What is Wordpress?
- What are the benefits of wordpress using in Digital Marketing?
Website creation
- Niche selection for website
- Domain and Hosting register
- Install wordpress
- Install plugin
- Design & Development
Setting the website
- Set the Google Analytics
- Set Google Search Console
- SSL Verification
Content for website
- Keyword Analysis & Tools
- Content for website
Module 3:- Search Engine Optimization (SEO)
- What is SEO?
- Why SEO?
- How search engine works?
- What is SERP?
- White hat SEO
- Black hat SEO
- SEO tools
- Keyword research & Analysis
On page SEO
- Title Tag
- Description
- Example of title tag & description
- H1 tag & its importance
- Outbound links
- URL
- Alt tag
- Canonical tag & implementation
- Robots.txt
- Sitemap
- Redirection (301,302)
- Domain authority & Page authority
Off page SEO
- Search engine submission
- Directory submissions
- Social Bookmarking
- Blog submissions
- Article submissions
- Forum posting
- Press release submissions
Module 4:- Social Media Optimization (SMO)
- What is SMO?
- What are the importance of SMO?
- What are the steps to involve SMO?
- Page creation
- Page modification like banner image, about, logo, name etc.
- Facebook Page settings
- Page permissions & role
- Connect facebook page to whatsapp
- Create chat system
- Facebook page for business
- Create Instagram handle
- Username & BIO update
- Account type select
- How to operate Instagram from desktop
- Instagram caption
- Instagram hashtag research
- How to use twitter?
- Best time to post on twitter
- Create profile
- Optimize profile
- All about LinkedIn connection
Module 5:- Social Media Marketing (SMM)
Facebook and Instagram Ads
- What is Facebook ads?
- What is the benefits of the Facebook ads?
- What is targeting the audience?
- Different Facebook ads objective?
- How to create, setup, and run Facebook ads campaign?
- In depth concept of the Facebook ads?
Awareness Ads
- Brand awareness
- Reach
Consideration Ads
- Traffic ads
- Engagement ads
- App install ads
- Video views
- Lead generation ads
- Message ads
Conversion Ads
- Conversions
- Catalogue sales
- Store traffic
Module 6:- Search Engine Marketing (SEM)
Google ads
- Introduction to Google ads?
- How Google ads works?
- Different type of Google ads work?
- In depth concept of the campaigns
Google ads
- Search campaign
- Display campaign
- Shopping campaign
- Video campaign
- App campaign
- Smart campaign
Module 7:- Bonus Modules
Tools
- Wordpress
- Google Analytics
- Ubersuggest
- Backlink checker
- Google Keyword planner
- Canva
- Google search console
- Moz
- Grammarly
- Plagiarism Checker
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Digital Marketing Exam & Certification
What do i need to do to unlock my silan Certificate?
Onlie Classroom:
- Attend one complete batch of the Java Training Course
- Successful completion and evaluation of any one of the given projects
Online Self-learning:
- Complete 85% of the Java Certification course
- Successful completion and evaluation of any one of the given projects
Do you provide any practice tests as a part of this Digital Marketing course ?
Yes, we provide 1 practice test as part of our Digital Marketing Training course to help you prepare for the actual certification exam. You can try this free Digital Marketing Fundamentals Practice Test to understand the type of tests that are part of the course curriculum.
Digital Marketing Certification FAQs
What is digital Marketing?
The digital marketing is also called as online marketing. It is like marketing the product and service in the internet. To market the product and service in the internet the business are use the social media, search engines, website and many more.
Who should take this Digital Marketing course?
Student and professional who wish to become Digital marketing executive, Digital marketing analyst, Social media marketing executive.
What are the various modules of digital marketing?
In this digital marketing there are many modules are available but the digital marketing is categories in 4 broad types. ??
1. SEO (Search Engine Optimization)
2. SMO (Social Media Optimization)
3. SMM (Social Media Marketing)
4. SEM (Search Engine Marketing)
Career opportunities in digital marketing?
1. 460+ Millions internet users as per 2017
2. 400+ Millions social media active users
3. By 2022 the social media active users will cross 900 millions
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